SOON Movement Global

SOON Movement will be rebranded as SOON Movement Global (SMG).

Greetings! We pray you are safe and well during these difficult times. Thank you for your constant prayers and support for our staff and for our ministry. Your partnership is what allows us to stay dedicated to the call of making disciples and shaping future generations for Christ. 

We are writing to inform you of an upcoming change to our ministry. On September 1, 2020, SOON Movement will be transitioning from a member under Cru (U.S.) to a member of the global CCCI (Campus Crusade for Christ International). As part of this transition, SOON Movement will be rebranded as SOON Movement Global (SMG).

While we are deeply thankful for our past three years with Cru, after many prayerful discussions, the leaderships of Cru and SOON have decided that SOON’s interests would be best served as a member of CCCI.

The main reason for this change was SOON Movement’s need to operate with autonomy in order to better serve others using our ministry model, which is rooted in our unique identity as Korean/Asian-Americans. Under Cru’s current structure, we are unable to fully apply the operational and financial aspects of our various ministries, such as student missionary training (STINT), new staff training (GCTC), local church ministry (Community), and more. As a new member under CCCI, we will be able to carry out our mission and ministry more effectively and continue to respect and support Cru as a sister ministry organization.

Please note that apart from changes in our financial and legal operations as part of the organizational transition, nothing about our mission and ministry will change. 

In order for SOON Movement to be financially independent, it is imperative that a new donation account be set up under SOON Movement Global. To ensure a smooth transition, we kindly ask you to set up a new account, by following the attached instructions, by no later than September 25, 2020. Apart from setting up a new account, there is no further action required from you; once you set up a new account, we will ensure that your existing donation account with Cru is closed. Please do not hesitate to reach out if you have any questions or need help.

We sincerely apologize for causing you any inconvenience, especially if you were affected by our previous transition into Cru. We thank you in advance for your understanding and cooperation in this matter, and we want to express our deepest gratitude for your partnership with us in sharing the gospel and making disciples all around the world. 


David Oh, President of SOON Movement Global

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