“... Whoever abides in Me and I in him, he it is that bears much fruit … but I chose you and appointed you that you should go and bear fruit and that your fruit should abide ...” (John 15:5,16, ESV).
Fruitfulness means that, as an organization, we are willing to examine the results of our efforts. Specifically, we look for people to come to Christ, to be changing into conformity with Christ, and to take His message to the world. It drives us to focus on not just our activity, but also our effectiveness. Because the Lord has entrusted so much to us, we strive to be good stewards, seeking the best return for our efforts.